Case Studies
FirstSpear
The challenge
FirstSpear had strong B2B sales, but needed to unlock more growth from its direct-to-consumer eCommerce channel.
What we did
We improved customer acquisition with stronger targeting and content frameworks designed to increase both AI visibility and organic SEO performance. We increased conversion rates through better customer segmentation and more personalized user experiences. We also strengthened retention by upgrading email and SMS post-purchase autoflows.
The result
In just 2 months, FirstSpear saw a $31,000 increase in profit. Visibility and recommendations in AI improved, SEO rankings strengthened, conversion rate increased 65%, and repeat customer sales increased 46%.
The challenge
BPN had strong brand loyalty, but needed to scale customer acquisition while keeping it efficient enough to support long-term DTC growth. The goal was not just more sales, but lower first-time CAC and a stronger recurring revenue base.
What we did
We strengthened acquisition by scaling paid social and search across multiple channels with a more disciplined performance strategy, helping the brand reach consistent seven-figure monthly revenue while maintaining profitability. At the same time, we focused retention on turning more first-time buyers into repeat customers and subscribers, building a stronger base of recurring revenue. This created a healthier growth model, where acquisition and retention worked together instead of in isolation.
The result
BPN generated $20M+ in total revenue, delivered a 5.8X ROAS, achieved 276% YoY growth, and increased ad spend by 567% while maintaining strong returns. They also hit multiple $1M months and their first two $2M months, showing that customer acquisition scaled successfully without breaking profitability.
Bare Performance Nutrition (BPN)
The challenge
Daub + Design was bringing in healthy traffic from ads, but conversion rate and overall revenue per visitor had room to improve.
What we did
We used AI-driven personalized customer experiences to better match each visitor with the right products, offers, and on-site journey. This helped turn more traffic into buyers while also increasing average order value.
The result
Daub + Design saw a 77% increase in conversion rate, a 58% increase in AOV, and an overall 175% year-over-year growth increase.
DAUB + Design
The challenge
Ask & Embla needed to unlock more profitable eCommerce growth — not just by driving more revenue, but by improving acquisition efficiency, strengthening conversion, and increasing customer value over time.
What we did
We approached growth as a connected system. We improved customer acquisition with stronger traffic strategy and audience alignment, lifted on-site conversion and revenue per visitor through a better shopping experience, and strengthened retention with smarter lifecycle marketing across email and SMS. Throughout, we focused on the metrics that matter most to profitable scale — stronger first-order efficiency, better conversion economics, and more repeat purchase opportunity.
The result
In just six months, Ask & Embla generated $67K in incremental profit while improving key performance metrics across acquisition efficiency, conversion rate, revenue per visitor, and retention-driven revenue contribution.
Ask & Embla
Mave & Chez was coming out of the startup phase and had just secured a deal from Michelle Romanow on Dragon’s Den. The opportunity was significant, but so was the pressure: turn momentum and visibility into scalable eCommerce growth.
What we did
We built the growth engine across acquisition, conversion, and retention. On the acquisition side, we scaled Meta ads and strengthened SEO with an AI visibility-first approach. On the conversion side, we used AI-driven personalization and conversational AI to create a more effective shopping experience. On the retention side, we used customer segmentation to power smarter email and SMS autoflows that helped turn more buyers into repeat customers.
The result
Mave & Chez increased sales by 256%, turning post-Dragon’s Den momentum into a much stronger and more scalable eCommerce growth curve.
Mave & Chez
The challenge
SBLA Beauty’s customer acquisition had become too expensive, and subscription revenue was dwindling. The brand needed more profitable eCommerce growth by improving acquisition efficiency, lifting conversion, and rebuilding recurring revenue.
What we did
We ran agentic advertising across Meta and Google, doubling ROAS while reducing CAC to create a much more efficient acquisition engine. That performance was reinforced by agentic email and SMS flows, along with AI-adapted storefronts that better aligned the on-site experience with traffic coming from ads and email. We also used personalization AI to increase conversion and AOV, supported by conversational AI and shopping assistant agents that improved the overall customer experience. On the retention side, we rebuilt subscription momentum through AI-based, well-timed replenishment flows that drove stronger recurring revenue.
The result
In just 3 months, SBLA Beauty generated $121K in incremental profit while significantly improving ROAS, reducing CAC, increasing conversion performance and AOV, and strengthening subscription revenue.