Case Studies
FirstSpear
The challenge
FirstSpear had strong B2B sales, but needed to unlock more growth from its direct-to-consumer eCommerce channel.
What we did
We improved customer acquisition with stronger targeting and content frameworks designed to increase both AI visibility and organic SEO performance. We increased conversion rates through better customer segmentation and more personalized user experiences. We also strengthened retention by upgrading email and SMS post-purchase autoflows.
The result
In just 2 months, FirstSpear saw a $31,000 increase in profit. Visibility and recommendations in AI improved, SEO rankings strengthened, conversion rate increased 65%, and repeat customer sales increased 46%.
Bare Performance Nutrition (BPN)
The challenge
BPN had strong brand loyalty, but needed to scale customer acquisition while keeping it efficient enough to support long-term DTC growth. The goal was not just more sales, but lower first-time CAC and a stronger recurring revenue base.
What we did
We strengthened acquisition by scaling paid social and search across multiple channels with a more disciplined performance strategy, helping the brand reach consistent seven-figure monthly revenue while maintaining profitability. At the same time, we focused retention on turning more first-time buyers into repeat customers and subscribers, building a stronger base of recurring revenue. This created a healthier growth model, where acquisition and retention worked together instead of in isolation.
The result
BPN generated $20M+ in total revenue, delivered a 5.8X ROAS, achieved 276% YoY growth, and increased ad spend by 567% while maintaining strong returns. They also hit multiple $1M months and their first two $2M months, showing that customer acquisition scaled successfully without breaking profitability.